Posted Date : April 03,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11837
Government Authority located Michigan; USA based organization looking for expert vendor for Pure Brand Strategy and Merchandising Brand Store Services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide Pure Brand Strategy and Merchandising Brand Store Services to partner with on site design and merchandise design as well as the shopper experience for the e-commerce site,
- Brand Strategy - Pure brand continues to showcase Michigan as an authentic travel destination, based upon the founding idea of pure, the website and apparel should be clean and simple
- Merchandising the Brand
• Link to the store from Michigan.org (http://michigan.org) within the shopping section. All
of the campaign marketing and PR efforts drive visitors to Michigan.org for more
information
• Press releases issued by the state tourism office
• E-mail blasts to over 300,000+ for Featured Deals newsletter with monthly featured banner ad within the publication
• Social network announcements and links (Pure Michigan Facebook fans number 1,000,000; Twitter and Instagram
• Ads and/or edit in the state tourism magazine, Michigan Travel Ideas, published annually and sent to all Midwest Living subscribers as well as any hand raisers (over 1 million issues)
• Communication via the Michigan Welcome Centers (14 centers statewide)
• Partner promotional opportunities
• Create, sell and produce a line of Pure Michigan branded apparel and merchandise
• Design, build, host and manage an e-commerce site to sell Pure Michigan merchandise.
The vendor will also be responsible for handling the SSL and merchandising gateway.
• Fulfill merchandise requests from both online orders and brick and mortar stores.
• Increase wholesale opportunities for Pure Michigan merchandise.
• Merchandise vendor to fund additional promotion and provide ideas to Pure Michigan.
(2) All questions must be submitted no later than April 8, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: May 06,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Image may be NSFW.
Clik here to view.
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11837
Government Authority located Michigan; USA based organization looking for expert vendor for Pure Brand Strategy and Merchandising Brand Store Services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide Pure Brand Strategy and Merchandising Brand Store Services to partner with on site design and merchandise design as well as the shopper experience for the e-commerce site,
- Brand Strategy - Pure brand continues to showcase Michigan as an authentic travel destination, based upon the founding idea of pure, the website and apparel should be clean and simple
- Merchandising the Brand
• Link to the store from Michigan.org (http://michigan.org) within the shopping section. All
of the campaign marketing and PR efforts drive visitors to Michigan.org for more
information
• Press releases issued by the state tourism office
• E-mail blasts to over 300,000+ for Featured Deals newsletter with monthly featured banner ad within the publication
• Social network announcements and links (Pure Michigan Facebook fans number 1,000,000; Twitter and Instagram
• Ads and/or edit in the state tourism magazine, Michigan Travel Ideas, published annually and sent to all Midwest Living subscribers as well as any hand raisers (over 1 million issues)
• Communication via the Michigan Welcome Centers (14 centers statewide)
• Partner promotional opportunities
• Create, sell and produce a line of Pure Michigan branded apparel and merchandise
• Design, build, host and manage an e-commerce site to sell Pure Michigan merchandise.
The vendor will also be responsible for handling the SSL and merchandising gateway.
• Fulfill merchandise requests from both online orders and brick and mortar stores.
• Increase wholesale opportunities for Pure Michigan merchandise.
• Merchandise vendor to fund additional promotion and provide ideas to Pure Michigan.
(2) All questions must be submitted no later than April 8, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: May 06,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Image may be NSFW.
Clik here to view.
