Posted Date : October 03,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-14131
Government Authority located in Michigan; USA based organization looking for expert vendor for communications plan and marketing strategy services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
Vendor needs to provide communications plan and marketing strategy services for the effective outreach to city residents and other key audiences on issues related to city prosperity and services.
- Develop a Communications Plan on how to most effectively reach city residents and other key audiences on issues related to city prosperity and services through effective use of multiple, and targeted communication channels. Consider the addition of a new staff member titled Communications and Public Involvement Coordinator to oversee this initiative. (City Council and Administration) develop the plan including the potential of Communications and Public Involvement Coordinator added to city staff in 12-24 months.
- Several advancements in technology have occurred since the 2009 strategic plan. Most notably is the advent of social media and the methods used for public outreach. Today, the public has numerous outlets available for information sharing. The City strives to engage the public and incorporate technology advancements into its process of community engagement. This plan will deliver guidance to develop a marketing strategy for the City to effectively promote the services offered and to provide local businesses and property owners with a distinctive sense of identity.
- Develop a marketing strategy for a strong brand development to be used by the City to effectively communicate "brand promises" to multi-generational audiences; including residents, employees, local industry, business owners, etc. Integrate the marketing strategy with the Communications Plan to share the City's newly developed brand statement with key audiences within and outside of the community on a consistent basis.
- Continue to develop and expand efforts to communicate with strategic audiences within the City and the metropolitan area; this includes both promotional strategies of the services offered and actively listening to the residents and property owners.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location
Budget :
Deadline to Submit Proposals: October 18,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-14131
Government Authority located in Michigan; USA based organization looking for expert vendor for communications plan and marketing strategy services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
Vendor needs to provide communications plan and marketing strategy services for the effective outreach to city residents and other key audiences on issues related to city prosperity and services.
- Develop a Communications Plan on how to most effectively reach city residents and other key audiences on issues related to city prosperity and services through effective use of multiple, and targeted communication channels. Consider the addition of a new staff member titled Communications and Public Involvement Coordinator to oversee this initiative. (City Council and Administration) develop the plan including the potential of Communications and Public Involvement Coordinator added to city staff in 12-24 months.
- Several advancements in technology have occurred since the 2009 strategic plan. Most notably is the advent of social media and the methods used for public outreach. Today, the public has numerous outlets available for information sharing. The City strives to engage the public and incorporate technology advancements into its process of community engagement. This plan will deliver guidance to develop a marketing strategy for the City to effectively promote the services offered and to provide local businesses and property owners with a distinctive sense of identity.
- Develop a marketing strategy for a strong brand development to be used by the City to effectively communicate "brand promises" to multi-generational audiences; including residents, employees, local industry, business owners, etc. Integrate the marketing strategy with the Communications Plan to share the City's newly developed brand statement with key audiences within and outside of the community on a consistent basis.
- Continue to develop and expand efforts to communicate with strategic audiences within the City and the metropolitan area; this includes both promotional strategies of the services offered and actively listening to the residents and property owners.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location
Budget :
Deadline to Submit Proposals: October 18,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$